What is an ad banner?
         An ad banner is an ad on the Web that links to an advertiser’s site or a buffer page. Banners
           are the most common type of Web ad, and they come in a wide variety of sizes.

Do I need a Web site?
     Yes, before you do any online advertising, you definitely need to have a Web site. An ad banner
         needs a destination or a URL to a Web site once a user clicks on it. If you need a Web site, you
         have two options:

  One option is to become an EarthLink member which includes a free 6MB Web site with
   your account. (If you're already an EarthLink member, you can sign up for your 6MB
   here.)

  A second option is to purchase a business Web site at AOL or any other web hosting
   company.

How much does Perfect Software charge for online advertising?
    Perfect Software rates are based on a monthly basis. To advertise on Perfect Software's web
       site in the general run of site category, the rate is $60 per month with a $20 set up fee.

What are the specifications for ad banners at Perfect Software?
    All ad banners must be 400 x 100 pixels with a file size no larger than 10K. Perfect Software
       has the right to refuse any advertising that it deems inappropriate for the site. Completed ad
       banners are emailed with traffic instructions to Media Coordinator, at
       sales@perfect-software.com

Who creates the ad banners?
   Ad banners are created by advertisers. Perfect Software can create ad banners for outside
      companies or members. If you are a small company and do not employ a graphic designer, you can
      hire a freelance designer. To find out more information on hiring Perfect Software to create a
      banner for your company contact us at 626/455-9700 or email us at Sales@perfect-software.com.

Glossary

Banner — an ad on the Web that links to an advertiser's site or a buffer page. Banners are the most common type of Web ad, and they come in a wide variety of sizes.

Click Through — generated when a user clicks with their mouse on an advertiser's message in order to move to the advertiser's Web site. A click through is often stated as a percentage of page impressions; if 1,000 Internet users view an advertiser's message, and 60 click on the message to view the advertiser's information, the click through rate is 6%. Also referred to as a "yield" or "yield rate."

Impressions — the number of times an ad banner is requested by site visitors' browsers— and presumably seen by the user. Guaranteed impressions are the minimum times an ad banner has the opportunity to be seen by visitors (as specified in the contract).

General Run of Site — a general online advertising rotation package on a site that doesn't target a specific area. For example, Perfect Software general run of site includes the corporate homepage & the personal start page.

Hits — every element of a requested page (including text, graphics, and interactive items) is counted as a "hit" to a server. Hits is not the preferred term for site traffic measurement because the number of hits per page varies widely. There are an average of six hits per page.

Page Views or Page Deliveries — the number of times a Web page is requested. Page views, not hits, are the preferred counting method for site-traffic estimates and measurement.